Re-invention in Australia

There's a modicum of pick-up in the press for a BBC non-announcement. We've known for some time that the BBC is 're-inventing' the iPlayer. This morning, it seems to have been re-stated by the Director-General Lord Hall: “iPlayer is a great service. But it can and will be even better.... It will be a new front door for British creativity. There are exciting times ahead.”

There is the odd factoid. The end of September apparently saw the BBC’s record week on iPlayer, with more than 90 million programmes requested.

And Director of Content Charlotte Moore says “There’s something else that makes our vision for iPlayer unique and special. In fact it’s the vital thing. It’s curated. We’re talking about a cutting-edge tech platform, run by humans. Because in a world of so much content and choice, a dynamic curated offering will become more and more important to people and will set the BBC apart.”

Putting two and two together, it looks like some of the overnight operation of that dynamic curating will be done in Australia, where the BBC is recruiting new members for its Central Editorial Team.