Wow !

It's probably me, but I have no idea what the day of a "Head of Creative Networks" at the BBC might look like.

I'm none the wiser after reading the job description. 

"We are looking for a senior creative who puts the Wow! into Formats – creating, sharing and developing noise around and about format productions.

Ensure that the opportunities and scope of the pipeline are understood, known and amplified so all stakeholders know everything they need to make informed decisions about their focus."

Is it someone who wanders around saying we need something new for Saturday nights ?  Could I do that ?