Here's a bit, about the New York Times podcast, the Daily, which reaches two million listeners a day, and 10 million when measured over a month.
"The Daily is by many measures the most popular news podcast in the world, but it’s also reaching and deeply engaging a substantially new audience for The New York Times. Three-quarters of its audience is 40 or under. 45% are 30 or under.
I grew up in broadcasting being told that very few young people would ever listen to serious speech audio. It’s rubbish and probably always was."
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