Friday, August 9, 2019

Taking your custom elsewhere

Congratulations to Kerris Bright, sometimes styled "Dr" because of her doctorate in molecular neuroscience. The BBC's Chief Customer Officer is chairman of the Marketing Group of Great Britain for their 2019/20 season. The Group organises occasional lunches and once-a-month speaker evenings at Claridges. Annual membership is £300, once you've paid a joining fee of £250.

The chair fixes the speakers - and there's a loyalty issue in her first letter to members.

Dear Members of the Marketing Group of Great Britain,

I hope you’re enjoying the summer – I’m sure thoughts are turned to holiday reading lists, how to survive the Tube in 40 degrees or what to watch now Love Island is over (or is that just me)…but I’m hoping to interrupt for a second and lodge a reminder to book your places for our first dinner of the 2019-20 season on Wednesday September 4th when Ross Brawn, Formula 1 Managing Director of Motorsports will address the Club....

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