Will this year's Meet the Controllers sessions at the Edinburgh TV Festival be the usual promo-rich luvfests ?
There's a chance of some real questions from ITN's Tom Bradby to BBC Director of Content, Charlotte Moore. C4 News' Jackie Long will interview Patrick Holland of BBC2 and his sidekick Cassian Harrison of BBC4. Freelance Louise Ridley gets to grill new BBC3 Controller Fiona Campbell. Anita Anand will host Ian Katz, representing C4. Grace Dent quizzes Ben Frow of Channel 5.
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