Listening

Some factoids from the Edison/Triton Infinite Dial survey on audio use in the USA.

50% of the population over 12 have used YouTube to watch or listen to music/music videos in the past month.

30% of the population over 12 have listened to a podcast in the past month; 22% (around 60 million) have listened in the past week - to an average of seven podcasts each.

One in four of the US population over 12 has a smart speaker, with the majority having at least two devices. This is thought to have driven listening 'online' up to a remarkable record average of 16 hours 43 minutes a week, from 13 hours 40 minutes last year.