Cross

It's nearly always useful to introduce completely new ways of measuring audiences. It resets existing figures, breaks trends and, with a new year zero, helps executives out of previous promises.

So the BBC is hoping that its new Cross Media Measurement tool isn't far away. It's a project lead by Dutchman Jeroen Verspeek. It makes use of passive meters, previously shunned by the BBC, which should generate daily figures for pan-BBC reach, and measure time spent across radio, TV and online channels and services. No mean ambition, and a project which the National Audit Office insisted was put on the Critical List a year ago.  The BBC's partner is IPSOS.

The curtain maybe lifted a little soon. Jeroen is speaking at RadioDaysEurope in Lausanne - on April 1st.