Wednesday, February 20, 2019

Stand by

As the clock ticks towards Sunday's launch for the new BBC Scotland channel, some factoids for context.

The BBC’s Licence Fee Unit's estimates for evasion show the highest level is in Scotland
(10%).

33% of viewers in Scotland have a satellite service, such as Sky. 17% use Virgin cable. 32% only have a Freeview DTT service.

BBC iPlayer was the most popular on-demand/streaming service among adults in Scotland in
2018, with 47% claiming to use it. This was followed by Netflix (39%) and the STV Player
(31%).

The top show in ratings terms in Scotland in 2017 was the semi-final of Strictly, watched by 1.1m. The best performing programme made in Scotland was Hogmanay Live, watched by 861k.

Reporting Scotland, the opt-out on BBC1 at 6.30pm weeknights averages around 450k. STV2 offered a 7pm Scotland bulletin, covering national and international news from April 2017 to May 2018. when the channel closed. Highest audiences were close to 5,000, but on some nights there were insufficient viewers to register any figure at all with BARB.

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