Authentic ideator

You get the worrying feeling that BBC Global News is trying really hard to make money through sponsored content.

Here's a new post - a "Content Strategist, BBC Storyworks", which reads like someone who thinks up news-y feature-y ideas for gold-chip companies to fund. The ad contains new assertions about audience figures....

"Over half the global online audience watch or view the BBC on a monthly basis, attracting audiences with vastly differing characteristics. BBC Global News has the unique ability to engage influential, affluent audiences through vivid and authentic storytelling.

It's yet another ad that's avoided the sub. Here's part of the role responsbility...

"Source and utilise market/audience/brand insights and emerging trends in topics and formats to ideate creatively and form original, relevant and commercially viable content propositions, and working with independent editorial teams as appropriate"