Content availability framework

BBC Board Minutes for October: there is a strategy for attracting younger audiences, but we're not giving much away... 

4 Re-inventing the BBC for Younger Audiences

4.1 The Board considered a review of the pan BBC approach to re-invention for younger

audiences, with a focus on young adults. The paper outlined the ambitious mid-term

goals and described how the BBC needed to provide services that were useful and

interesting every day and personally relevant and easy to find. The paper

summarised the current plans and highlighted how they would underpin the goals. It

also presented the opportunity to review the audience metrics and define a more

meaningful set of measures to reflect new media habits.

And something is happening with UKTV, Video on Demand and Innovation, but either secretly or slowly... 

5. UKTV

[paragraphs 5.2 and 5.3 redacted for commercial confidentiality]

5.1 The Board noted an update on discussions with DCI/Discovery regarding the future of

UKTV.

6. UK Video on Demand Strategy

[paragraph 6.1 and 6.2 redacted for commercial confidentiality]

6.1 The Board discussed a paper which set out the proposed approach to Video on Demand

(VoD) in the UK for feedback, discussion and further development, including how iPlayer

could be transformed into a destination through a new content availability framework;

7 Innovation Review

7.1 This item was postponed until a future meeting