A small coup for Radio 1/1Xtra: they've nicked Kiss FM's breakfast team of Rickie Williams, Melvin Odoom and Charlie Hedges to fill the evening gap left by Charlie Sloth.
They move from a Kiss audience of around 2m (owners Bauer note it's part of "the UK’s largest multimedia brand for 15-34 year olds, reaching over 16 million people across multiple touchpoints"). They will be less exposed on evening show across Radio 1 and 1Xtra, running 9pm-11pm Monday to Thursday in the New Year. One suspects that there's more on offer from the BBC in the contract package.
The trio are somewhat outside the target audience age of 15-29, have met as students at Bedfordshire University at the turn of the century.
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