No, not an hair product promotion photo from a 1970s women's mag, but the headshot chosen by the Association of Executive Search and Leadership Consultants for their London conference, of the BBC's Chief Customer Officer, Kerris Bright.Kerris was part of a panel discussing the vital role of Chief Marketing Officers in our modern business world: "Today's best CMOs are disruptors. They are increasingly the change agents within an organization, responsible for a relentless customer-first approach, leveraging data analytics to drive innovation, and often transforming the entire business model. CMOs are also increasingly drivers of culture change — their success measured by the impact they have on corporate culture."
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