Onboarding onboarders

The BBC is seeking a CRM Executive, Acquisition and Onboarding.

"This role will utilise registration data and message sequencing to power personalised journeys and timely onboarding communications across several marketing channels, so previous experience in CRM automation and early-stage funnel marketing for welcome or nurture programs is essential."

"You’ll have a logical mind-set, able to deconstruct complex business goals into specific deliverables, making use of data, rules & content to achieve the best onboarding experience that meets these goals."

Of course, you'll have to know that CRM stands for Customer Relationship Management, which the ad never explains.