Thursday, November 8, 2018

How BBC Radio makes choices...

Problem defined: "Radio 2 has an increased focus on reaching younger 35-44s and specifically less well off women aged 35-44"

Management answer: "Rylan Clark-Neal will present a brand new Saturday afternoon show (3-6pm) on BBC Radio 2 and BBC Sounds, starting in January 2019, bringing his own fun, feel-good hits and ample amounts of chat to the programme."

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