Thursday, October 11, 2018

Toasted

BBC marketing boss Philip Almond is heading for the world of private consultancy operating from his Berko home, after the arrival of Kerris Bright as Chief Customer Officer, who will now lead the marketing team. One suspects the exchange is not cost-neutral - Phil was on £211,000 p.a.; Kerris' deal probably won't be disclosed til July next year. There may well be some costs in the "re-structuring" column.

Mr Almond (Malvern College and Queens' College, Cambridge) brought skills acquired through selling Baileys, Smirnoff Ice and Burger King to the BBC six years ago. He got uncomfortably tangled up in the case of John Linwood and DMI back in 2014.  In 2015, he was surprised to learn the house opposite his had been used as a marijuana farm for six months.

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