In theory, we are only days away from the arrival of Project Dovetail Fusion, the all-new way of measuring how we're watching tv content in the modern world.
Project Dovetail started way back in 2015, with the ambition of capturing viewing across tablets, PCs, smartphones and old-fashioned tvs. BARB, the industry measurement group, already has meters on devices beyond tv in its UK panel homes, as well as capturing streaming data from the various viewing apps established by the big broadcasters.
Kantar Media has the contract to deliver a regular service, which was originally supposed to start in March. The contract was signed back in February 2017.
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