Ask the audience

All the iPlayer sign-ins and in-house data analysts are not yet providing all the answers the BBC apparently needs about its audience.

A bundle of market research contracts are up for tender, at a total price of at least £30m over three years. They include a special emphasis on children and learning; work on World Service audiences, and regular music testing. Yes, you thought playlists were constructed through the infinite wisdom of the various Heads of Music and their chosen taste-making producers. But interested parties are being asked "Do you have the ability to conduct one-off music-testing dips on a music library as well as being able to conduct continuous weekly testing? (minimum requirement of testing 25 tracks each week)", covering songs that might be used on both national and local stations...