Wednesday, August 1, 2018

Impact assessment

Around the UK, radio executives are scratching their heads over the latest quarterly listening figures from RAJAR, elements of which become public from midnight tonight. The survey period for this quarter, when a panel of around 110,000 listeners are asked to fill out a complete weekly diary of their radio consumption, ran from the 2nd April to the 24th June.

The new Jo and Simon Show on Radio 2 launched almost exactly halfway through that period, on 14th May. Only network breakfast shows are 'officially' separated out in the RAJAR standard release - will the new Drivetime figures leak ?

Number-crunching from the current Private Eye...

 2,600 Complaints made to Ofcom about an episode of ITV's Love Island, as reported on BBC News

 20,700 People who signed petitions to complain about the new format of BBC Radio 2’s Drivetime show, not reported on BBC News

No comments:

Post a Comment

Other people who read this.......