Friday, September 29, 2017

It's only words

BBC Children's is looking for a Head of Curation & Discovery. As you read this, remember someone actually wrote it; AI is not yet that advanced. Try not to think of W1A...

You will be challenged with ensuring that our entire content offer across all platforms, not only reaches & satisfies our existing demographic of child consumers, but that moving forward we begin to acquire new audience of UK teenagers. Your strategy will quickly impact our audience acquisition plans, ensuring we quickly engage a new teen-market, as well as continue to build on our children’s brands; knowing how to optimise their journeys of discovery, in a crowded market place. 

Stretching across our entire business slate, your remit is to ensure that there is an on-going, holistic culture of innovation and creative renewal; where you quickly and bravely adjust the content plans and strategy to optimise audience consumption across all our platforms; TV, iPlayer, web, mobile social & f2f large-scale public events. You will be responsible for ensuring that personalisation is a central mechanism in securing increased content consumption for the child, the teen or the parent.

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