I tried Googling "code frame", and got this: a set of question codes that has no question or label text.
Still working on question codes....
Tuesday, December 13, 2011
Coded questions
As you might expect, there is a PROCESS that will used by the BBC Trust in reporting on the public consultation about Delivering Quality First. In an FOI answer, they've just shared some of the detail. I understand it up to the point where they hire an "external independent research agency", but the next step defeats me.
"After reading the responses, the research agency will prepare a ‘code frame’ which lists the
emerging themes, each response is then allocated to a code or codes relevant to the comments
made. This forms the basis of the report. The responses are not treated as a representative
piece of quantitative research, but the report gives an indication of the range of views expressed
by respondents. Responses are re-read to select verbatim quotes to illustrate the themes".
I tried Googling "code frame", and got this: a set of question codes that has no question or label text.
Still working on question codes....
I tried Googling "code frame", and got this: a set of question codes that has no question or label text.
Still working on question codes....
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This makes sense to a statistician. It is qualitative research. I guess that there may be hundreds of thousands of words in the responses and the coding frame will simplify the analysis and reporting.
ReplyDeleteSo all well and good? It depends on the briefing the consultants are given. If they are guided to topics and themes of interest to the management of the BBC, they will find it heard to avoid conscious or unconscious bias. The BBC Trust must publish the entire analysis and all the (anonymised) responses not just the guidelines.