The quotes attributed to Jay Hunt, Chief Creative Officer at C4, from a presentation earlier this week have been a hoot. "One of the most surprising things that happened to me when I left Television Centre and arrived at Horseferry Road is that I instantly became cooler. Sadly, that has absolutely nothing to do with me and a great deal to do with Channel 4.”
“It’s quite strange taking on a job like this, but I think it’s a little bit like becoming pregnant: It doesn’t really matter how impatient you become, you can’t deliver anything for 10 months. But the good news is I’ve been in post for 10 months now…”
C4's share of the audience (with minimal added S4C) in August, September and October 2010 was, respectively, 6.4%, 6.4% and 5.9%. This year, the same months read 5.3%, 5.9% and 5.6%. Let's hope the extended gestation begins to pay off.
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