News today that ITV under Adam Crozier is contemplating two major investments - Endemol, creators of Big Brother; and Cheryl Cole, creation of Simon Cowell. I wonder which will prove a long-term success.
Meanwhile, Sally Bercow, Westminster's answer to Florence and The Machine, and fresh from her exertions on the current Channel Five version of Celebrity Big Brother, has taken another Richard Desmond shilling, by signing as a columnist for the Daily Star Sunday.
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