ITV are looking for a "talented Editor" for Daybreak (& Lorraine). It's nine months since the programme launched under the guidance of Ian Rumsey, and the audience figures seem intractably poor. At the BBC, Kevin Bakhurst was only today tweeting proudly year-to-date numbers showing an average audience of 1.569m for BBC Breakfast and 684,000 for Daybreak.
But wait - this editor is to drive forward the Daybreak and Lorraine brands "across our digital platforms". Rumsey rides on...
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