Ah, the ups and downs of the ratings. The four most recent Piers Morgan shows for which there are figures have produced an average of 169k US viewers in the 25-54 year-old demographic. In February last year, Larry King's average was 156k.
The guests for the Piers's shows were Donnie Deutsch and NeNe Leakes; Janet Jackson; some US women army veterans claiming sexual abuse in service; and Colin Firth. For the first and last of these shows, Morgan fell into fourth place in the news networks informal league table, behind CNN's cheap and cheerful in-house rival Headline News, which carries news of missing people in that timeslot.
Is there a slight desperation in Piers signing up Larry King for an interview next week ? How DOES he get the missing people to tune in ?
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