Monday, January 24, 2011

What's yours ?

The team at one of my happiest stomping grounds, Newsbeat, are having an Alcohol Week.  This is not an internal event, but an attempt to engage with the Radio 1 audience about a serious problem.  Two reality checks are needed.  1: Chris Moyles.    2: These figures, used for the price of drinks in the Radio 1 Booze Calculator, working out prices of drink in pubs.

Pint of weaker beer/lager/cider = £3.06
Pint of stronger beer/lager/cider = £3.06
Standard wine = £3.35
Large wine = £4.50
One measure spirits = £2.50
Double measure spirits = £3.90
Alcopop = £2.75
To calculate this we took an average of typical prices from three large pub chains across the UK. Source: All Bar One (National), Bar Ha Ha (National, Leeds, Cardiff), Walkabout (Sheffield). 

The trouble is that before the Radio 1 listener gets to the pub for a session, there's often some warming up with bottles and tins on the way.  Bargain Booze currently offers 8 pint cans of Carling for £6, 4 pint cans of Strongbow for £3.59,  3 bottles of Blossom Hill wine for £10, and eight Bacardi Breezers for £8.19.

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