Jana Bennett loves a rebuttal. Her blogpost has a light veneer suggesting she and the BBC Trust are as one, driving towards improved quality. But instinctively, you know it was written as a riposte. Here's the key para in the Trust's response to the Executive's strategy review that got her goat.
The immediate implications for existing services are:
Television – the immediate focus should be on increasing the distinctiveness of existing services, with a particular focus on greater variety and ambition on BBC One in peak time,and making BBC Two stand out as a clearer alternative through greater depth and ambition in its factual programming, comedy and drama. Further action is needed to improve the quality and originality of the daytime schedules.
The title of Jana's illustrated response is "How healthy are BBC 1, 2 and 4 ?" And she leaves you in no doubt that, in her view, they're blooming, and the Trust should back off.
Tuesday, July 6, 2010
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