Metal Mittal

£16m buys your name on this metal 21st century wicker man, outside the Olympic Stadium, and yes, like the doomed Sergeant Howie, you'll be able to climb up to a viewing platform inside the 115m high structure. Not clear whether there'll be a goat as well.

Anish Kapoor has called it ArcelorMittal Orbit, after sponsor Lakshmi Mittal. I suspect our cheerful East Enders might call it something else - it's permanent.

Full details in Building Design.

PS Don't show this to Roger Mosey; he'll be strapping the BBC Sport glass box from South Africa to it before you can say boo.