Thursday, February 4, 2010

Listening more or less

There may be some movement in listening between 5Live and Talksport - but it seems to be in hours rather than absolute customers. 5Live (including Sports Xtra) is down quarter on quarter in terms of reach, from 6.53m to 6.18m, and hours per listener are down from 8.1 to 7.4. Thus 5Live's share of the market is down from 5.3% to 4.6%.

Meanwhile, whilst Talksport is steady quarter on quarter at 2.4m, its listening hours are slightly up, from 7.9 to 8.2 per head, moving share up from 1.9% to 2.1%. Full RAJAR figures here.

Of the BBC's digital stations, the Asian Network remains steady at around 360,000 listeners, but support for the concept of a "station" as a way of reaching that audience seems to be waning - according to the Guardian's report of Caroline Thomson's evidence to a Lords' committee yesterday. That evidence is also interesting on building DAB transmitters (or not).

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