Excellent piece in Wired about how the Google search algorithms were, and are being, developed; it also explains neatly how Bing is trying to be different.
Author Steven Levy talks Google "fellow", Amit Singhal about the key issue - meaning
A rock is a rock. It’s also a stone, and it could be a boulder. Spell it “rokc” and it’s still a rock. But put “little” in front of it and it’s the capital of Arkansas. Which is not an ark. Unless Noah is around. “The holy grail of search is to understand what the user wants,” Singhal says. “Then you are not matching words; you are actually trying to match meaning.”
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