Dignity

Ashley Cole's relationships with women may not be a problem for Chelsea FC, but mess with a serious PR professional, and he's in trouble. (The Times)

Steve Atkins joined Chelsea in 2008 as Head of Media, from his role as Deputy Press Secretary at the British Embassy in Washington. There he was fielding questions on Iraq detainees, Afghanistan, the Royal Family, Tony Blair - and made regular appearances on American networks. At Stamford Bridge, Steve is making it clear he wrote to advise an American friend of Ashley's on how to deal with the press on the understanding that their relationship was platonic. Now this has been exposed as a fib, a fine for lying to the management seems to be on the way.

Will there be other offences to be taken into account ? Is the club's reputation more or less important than Steve Atkins' ? Is Steve on the right wavelength for this job ?