Something we've known about DAB from the early days - it doesn't like steel framed buildings. Now retailers like John Lewis and Dixons are being allowed to install small repeat transmitters in their affected stores, under licence. The DRDB tells Radio Today "Many electrical retailers suffer from poor analogue and DAB signal strength due to the steel framed infrastructure of the building or their basement location. Installing a DAB repeater on the roof means a signal can be boosted in-store and DAB radios can more easily be demonstrated, thus increasing sales potential. Indeed, some stores have reported as much as 30% uplift in sales simply by ensuring all DAB radios enjoy clear, uninterrupted reception."
But if you live in a steel-framed building ?
Thursday, January 22, 2009
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