There's plenty of jargon - attitudinal linear regression model results, restricted forward logistic regression model results, mobile TV monthly ARPU for counterfactual scenarios - and graphs to treasure.

But the principal driver of all calculations is a survey of 2,373 people who were " presented with a video clip illustrating and explaining the service and then asked whether they would use it". In response, 47% of people with broadband said they would definitely or probably use the service. So where's the clip, so that we can all judge ?
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