There's something a bit helter-skelter about today's decision to put the output of the BBC News Channel on YouTube, just like that. Over the past two years, the strategists at BBC Studios/Global have invested in hacks across the USA, with nearly 60 in Washington, looking for payback with ads on the Channel, and ads on bbc.com, plus subscriptions. The channel and website content has been shaped to appeal to the North American market. For many, it's not BBC News anymore, but BBC News About America.
Now, a key component of the $8.99 subscription offer across the USA and Canada, a 24 hours news channel, is available for nothing, nada, nowt, zip, zilch on YouTube in the USA.
Anyway, it's early days - not many picking up at 2100 BST today...
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