The BBC Board made the trek to Salford for their January meeting, and even the minutes suggest it was an uninspiring session. If it wasn't for the Celebrity Traitors....
6.5 The Board discussed audience performance for October-December 2025. Audience
consumption of BBC content had improved this quarter. The Celebrity Traitors was a key
driver of this, with the average audience for each episode standing at over 15 million
viewers. Consumption of online content had also improved with 64% of people now
coming to the BBC online. However, despite improving levels of BBC usage among
young audiences this year, performance remained below target this quarter.
consumption of BBC content had improved this quarter. The Celebrity Traitors was a key
driver of this, with the average audience for each episode standing at over 15 million
viewers. Consumption of online content had also improved with 64% of people now
coming to the BBC online. However, despite improving levels of BBC usage among
young audiences this year, performance remained below target this quarter.
6.6 The Board discussed the perception metrics among audiences to the BBC. These had
remained at a low level overall, although audiences had reacted more positively to BBC
News. The Board noted that research was underway to gauge the extent to which these
falls were part of a broader societal trend and how they might be addressed. The Board
would discuss this research further.
remained at a low level overall, although audiences had reacted more positively to BBC
News. The Board noted that research was underway to gauge the extent to which these
falls were part of a broader societal trend and how they might be addressed. The Board
would discuss this research further.
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