If Radio 5Live was really 'Radio Bloke', Track Radio is set to be 'Radio Posh Bloke'. It's a weekday 7am to 7pm DAB Radio stream coming to London from 4th May. The money is coming from Zac and Ben Goldsmith, and Balthazar Fabricius, founder of Fitzdares Bookmakers and on the board of The Walpole Committee, a non-for-profit outfit promoting British luxury goods.
The presenter line-up includes always-natty Mark Pougatch at Drive, Vassos Alexander & Charlotte Daly on Breakfast, Sanny Rudravajhala from 10 til 1, and Sonja McLaughlan on Afternoons. John Inverdale is an adviser, the main fixer is Ian McIntosh, driver of the old Totally Football group of podcasts (now sold to The Athletic). They will play records, but there's no sign yet of a music policy; perhaps that's why Jonathan Arendt of Jazz FM fame has come on board.
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