Tuesday, March 10, 2026

Make us some money

They're still hiring.  The BBC in New York are still desparate to make side money from 'News', and have now created a joib title that is at least straightforward: Content Commercialization Strategist. 

However, what follows is a word salad, tossed in adverbial snake oil, and sprinkled with toasted epithets. It scores 0 (zero) on the Flesch Kincaid reading ease score, where 100 is easily and simply read.

As a Content Commercialization Strategist, you will support the development, framing, and commercialization of editorial driven content products across BBC.com, Digital Brands/Social, and Audio environments. Reporting into the Senior Content Commercialization Strategist, this role focuses on helping transform editorial assets and content ecosystems into compelling commercial propositions and revenue opportunities.

You will work closely with editorial teams to identify market potential, adapt content constructs for advertiser relevance, and contribute to positioning for sales and go-to-market activation. The role blends editorial understanding, commercial thinking, narrative development, and cross functional collaboration.

Success in this position requires strong editorial judgment, an understanding of content value creation, audience insights, and the ability to help translate editorial storytelling into commercially viable programs, packages, and products.

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