Whilst the trend might be inexorable, the BBC is not yet being beaten by YouTube on all metrics, contrary to headlines in the Mail and Telegraph.
In traditional tv watching, the BBC reached 50,034,000 viewers over December, recording the required 15 mins per session, giving average daily viewing of 46 minutes 40 seconds. YouTube reached 37,527,000, watching on average each day for 21 minutes 7 seconds.
If you count viewing on all screens - mobiles, computers, tablets and tvs, the BBC's reach for December nudges up to 50,850,000, and YouTube is ahead, on 51,932,000. But people stayed with the BBC longer, giving average daily viewing of 48 minutes 6 seconds, compared with 41 minutes 27 seconds for YouTube.
And, of course, within those figures, there's more BBC 'product' on YouTube than YouTube product on the BBC....
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