They wouldn't, would they ? I mean, use artificial intelligence to write job ads ? The BBC requires a Director, Product Data. Here's the pithy paragraph that puports to answer the question "Why join the team ?". I reckon I could finish a decent 1,000 piece jigsaw more quickly than parse sentence 2.
The Product Data function is pivotal to the BBC’s strategic future, united behind embedding data expertise across product teams and building insightful data products and insights. With a newly defined Product Strategy that translates into tangible problem statements and initiatives an ambition for expanded engagement of younger audiences, keeping pace with shifting media behaviours, this is an especially exciting function and time to join a truly purpose-driven organisation. You will lead the maturity development of the BBC’s approach to the governance, security, quality and completeness of its data. It is a heavily collaborative role not only within Product Group but with peers and stakeholders in the Chief Customer Officer Group and Technology Group. They will lead and engage a large, high-performing team to achieve this.
Sigh. The knotweed strangling language. But don't blame AI: it learned all it knows from human-generated BS.
ReplyDeleteWhoever first used 'initiative' as a verb should have been taken far away from a keyboard and made to till the fields.
ReplyDelete