The BBC iPlayer needs a Growth Marketing Manager. Apparently the candidate's main responsibility will be to "create a lower funnel marketing strategy and plan to drive BBC iPlayer growth through the lower funnel".
In the spirit of lifelong learning, I share this insight from MNTN:
Lower-funnel marketing, or bottom of funnel marketing, involves speaking to potential customers who are aware that they have an issue that they need to solve, are aware of your brand, and are doing research to decide whether to buy from you or a competitor.
With a solid top-of-funnel strategy, you can move more leads down your funnel to this stage, where they’re almost ready to convert. At the bottom of the funnel, your primary goal is to make the sale. At this stage, you’re circling a potential customer’s decision, addressing their questions and objections, and highlighting why they should choose you over the competition.
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