Tuesday, November 19, 2024

Rotation

When Zoe Ball took over the Breakfast Show on Radio 2 in January 2019, she reached 9,047,000 listeners a week over the first three months, for a show that ran from 0630 to 0930. The network as whole returned a reach of 15,356,000.

In the most recent three months, with show times unchanged, the Radio 2 Breakfast Show's weekly reach is 6,277,000, and Radio 2 gets to 13,309,000. 

New Breakfast host Scott Mills started out on Radio 2 afternoons with 6,2488,900 listeners in Q1 2023, pretty much holding on to Steve Wright's figures. Can he do the same trick in the mornings ?

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