"It's the pursuit of truth that gives us our calling". Words uttered by Clive Myrie in the latest promotional campaign for BBC News. A mean, moody piece in the style of a film trailer, owing much to franchises like the Bourne Identity. Indeed, under the banner "Trust Is Earned" this 90 second epic is titled "The Fight For Truth Is On".
Launching the ad (it's an ad, really), recently-arrived Chief Brand Officer Charl Bassil can't help talking in slogans " It feels timely and a fitting message for the times we all find ourselves in. After all, this is Our BBC.”
The content features a meeting in a dimly lit office with Clive and others peering at a computer screen. Real or staged ? Compliant with Health and Safety Executive HSG 38: Lighting at Work ?
I'm also made uneasy by the assertion that BBC News/journalism is a 'calling'; Mr Myrie is well rewarded for this penance, currently at £310k + Mastermind + Proms + Radio 3 + conferences. Some people say journalism is not even a profession. Discuss.
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