For those wondering why the BBC News site is peppered with 'questions' posing as headlines, and clickbait dashcam, animal and disaster footage, look no further than the job description for an Audience Engagement Editor, working in London 0800-1600 Sunday.
"You will wear several hats, as you leverage audience insights to elevate our daily report and help grow our audience in North America."
Tasks include: Prepare and share a (US) morning growth note reporting on daily trends across search, social and our own site performance to inform commissioning and output.
Help shape pitches and commissions across news, business, climate, culture and other verticals to help them reach and engage more audience in North America
Stay abreast of emerging trends in audience behavior and news curation, including what competitors are doing in the space, to help inform our strategic decision-making
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