Supercharged

More insight into why the BBC News website is obsessed with clicks. Digital Director Naja Nielsen told a conference in Copenhagen last month: "We used to be very big, in people’s lives, but now every, every click and engagement has to be fought for". 

And, say it quietly, the competition is 'newspapers'.  Naja says we have been "learning from other newspapers … and have supercharged our digital content."

"We were looking at New York Times, and thought, ‘Oh, that’s really smart; they’re creating a bundle.’ And then we realised we already have a bundle – it’s more about how we are showing that to the audiences."

So, for example, this morning, where you might expect a summary of the most important news items for a UK audience, you get a self-penned promo for the Leader's Debate tonight, and "an adorable moment" at Glastonbury.