Here's a puzzle. Thanks to PodNews, I've found the Edison Top 25 Podcasts in the UK based on reach for Q1 2024 among weekly podcast listeners age 15+.
The highest ranking BBC production is Desert Island Discs, at No 15, with Newscast at 18, Uncanny at 20, The Archers at 21, and You're Dead To Me at 24.
The BBC Sounds figures for the same quarter (measuring only BBC product) put Just One Thing, with Michael Mosley, as their No 1 podcast - it doesn't feature in the Edison chart. Newscast is second, with Things Fell Apart at three and You're Dead To Me at four.
The BBC figures consider Desert Island Discs to be an on-demand programme, but in their chart it comes third behind The Archers, and Whodunnits, which doesn't feature in the Edison chart.
The BBC figures are based on download data, the Edison data is an online survey of 'what you listen to'. So they're unlikely to match.
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