There's a tradition, if not always observed, in the UK for big websites to flag 'advertorials'; items with a bit of the look and feel of 'news' that are actually promoting products or services.
Here's a couple, from the main landing page of the Mail Online, from 1030 BST today...
The UK version of the BBC News site doesn't carry ads, but there are nearly always stories that point the reader to other BBC output...
Is this news or a plug for a BBC World Service/Panorama investigation ?
Over the weekend, this was in the 'news' rail. Is it a plug for Desert Island Discs (or is Desert Island Discs a plug for Ms Wilson's memoir, "Rebel Rising") ?.
Meanwhile, a regular reader sends this snapshot of BBC News as viewed from Florida. The two stories about Amazon across the middle are 'ads'. Can you tell ?
Sharp-eyed readers may spot the clue in the top right above one image.
Is this the 'transparency' that's going to uphold BBC editorial values in the USA ?
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