Bang in the middle of last night's Scotland game came an example of the internal strategic struggle at the BBC, where Public Service Tim is in constant dialogue with Marketing Tim.
It was a 20" trailer for "Explosive US Drama" available on iPlayer. It builds on the ITV-irritating acquisition of "Suits", featuring up and coming actress Meghan Markle, and also features clips from The Dropout and Snowfall.
This is an extract from Tim's most recent 'big thinking' speech, in March.
"The BBC is a growth and innovation fund for the UK and we want to do even more to back British storytelling. This is not an insular strategy. We are a global brand. But as someone who ran BBC Studios, I can tell you that our most successful approach is to focus on our point of difference: authentic British stories produced beautifully, not worrying too much about an abstract notion of global appeal."
Just before the late evening news, a trail for The Traitors US.
- By the way, can someone in Sport explain why BBC1 viewers got match commentary from Steve Wilson and James McFadden, and viewers to BBC1 Scotland got Liam McLeod and Neil McCann ?
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