The puff for Freely says "Stream all your favourite live and on demand TV in one place, for free! No dish, no box, no need for an aerial. All you need is Wi-Fi."
I have wi-fi, so I went to the Freely site, and it seems I also need a new tv. A search for "Freely" on Argos, Curry's, Amazon, and AO produces no results. A visit to the Hisense UK site, the Chinese manufacturing launch partner, produces no results when searched for "Freely".
From the screenshots of the tv guide, it seems that at launch stage, there's slightly less to see on Freely than on Freeview Play, the service it's supposed to be replacing. And, as there are no obvious shots of the landing page, it's hard to see how the BBC, ITV, Channel 4 and Channel 5 have dealt with 'prominence' issues that they want the wider market to adopt.
For older readers of this blog, we note that "Everyone TV", the partnership formerly known as Digital UK, is the driver of Freely, and is chaired by Erik Huggers.
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