BBC job ad: "As we expand the breadth and depth of our digital offer, we are creating a new Senior News Editor role to drive curation and ensure our audiences meet the right content at the right right time on our website and app."
Curation is presumably a different skill to proof-reading and sub-editing.
It's a new language: Redundospeak. Why does it need saying that an editor will 'drive' curation? It's like the council saying it's appointing a Head of Roadworks to 'drive pothole repair'. Or a brewery hiring someone to 'drive beer production'. But not at the right wrong time, heavens no. Imagine meeting the right content at the wrong time? Can't imagine anything worse. Except perhaps meeting the wrong content at the right time. Oof, I feel sick.
It's a new language: Redundospeak. Why does it need saying that an editor will 'drive' curation? It's like the council saying it's appointing a Head of Roadworks to 'drive pothole repair'. Or a brewery hiring someone to 'drive beer production'. But not at the right wrong time, heavens no. Imagine meeting the right content at the wrong time? Can't imagine anything worse. Except perhaps meeting the wrong content at the right time. Oof, I feel sick.
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