The drive for growth

The BBC News Digital Growth team in Cardiff  is looking for a Senior Journalist (Social Media & Younger Audiences Specialist)

This person is being hired to drive up the numbers that seem to pleasure the current senior management team. The job has three main responsibilities.

 1. Experiments to drive growth and innovation: Work closely with News Social Media editors and output editors to define and implement growth experiments that drive on- and off-site performance. These include, but are not restricted to, experiments to understand underperformance and optimise content effectively, and to increase social referrals.

2. Training in data-informed decision-making: Help drive audience data even further into the newsroom. Support editorial teams to adopt tools and workflows that offer insight into audiences and move key metrics, such as social media referrals. These tools include Telescope, Chartbeat, Emplifi, Crowdtangle etc. You may on occasion be asked to jump in to offer hands-on support when the news agenda demands it.

3. Communication to share best practice: Work with the teams across Digital to help promote a culture of innovation, collaboration and experimentation. Present learnings in forums to stakeholders and journalists, including team briefings and pan-digital sessions.