There's a flavour of Sunshine Desserts about the latest missive to troops from BBC Digital Director Naja Neilsen.
"We’re already working at full throttle to deliver what our audiences need – the best journalism in the world on digital, mobile and social platforms, no matter what their media habits might be. And our vision across the whole of the BBC is aligned. Hear more from me and the pan-BBC Digital Leadership Group (DLG) in these digital-first explainer videos....."
It seems her group may be the 'owners' of Win The Weekend. It's got to everyone it seems. In Yorkshire last week, a frustrated BBC Local Radio fan pointed me to the sort of online journalism now being offered instead of a local radio service beyond 2pm in the afternoons: "Knaresborough businesswoman says burlesque dancing changed her life". Today, it's taken no less than two journalists to create the feature misleadingly headlined 'Wedding photographer caused mayhem - I told him to leave', a potpourri of wedding tales.
Naja wants growth. Many others want the BBC to concentrate on telling stories simply and clearly, with a bit more context, even at the expense of first and fast.
"Keep talking to each other, to your Team Leaders, and to me and my Senior Leadership team about what’s important – our audiences. If we keep focusing on growth through that lens, we’ll stay on track."
No comments:
Post a Comment